Sales Associate - Russell Marine Boating Outdoors Job at Russell Marine, Alexander City, AL

bmU4UmpwbTR4UHNud01CeXh4eWZLM3Fl
  • Russell Marine
  • Alexander City, AL

Job Description

Sales Associate – Russell Marine

Location: Russell Marine - Lake Martin / Alexander City / Smith Lake
Position Type: Full-Time
Department: Sales

Position Summary

As a Boat Salesman at Russell Marine, you will represent one of Alabama’s premier marine dealerships, helping customers choose the perfect boat for their lifestyle on the lake. You will guide buyers through the full sales process—from initial consultation and boat selection to financing and delivery—while upholding Russell Marine’s standard of exceptional customer service.

Key Responsibilities

  • Greet customers and build strong relationships while representing Russell Marine’s brand and values.
  • Assess customer needs to recommend appropriate boat models across leading brands such as Sea Ray, Nautique, GODFREY Pontoons, SPORTSMAN Center Consoles and more.
  • Conduct boat presentations, walkthroughs, and on-water demonstrations on Lake Martin or other Russell Marine locations.
  • Generate accurate price quotes, negotiate effectively, and close sales to meet monthly and annual goals.
  • Prepare and finalize paperwork including purchase agreements, financing, registration, and warranties.
  • Maintain knowledge of current and incoming inventory across Russell Marine’s various locations.
  • Collaborate with the service department to ensure seamless boat preparation, delivery, and after-sale support.
  • Participate in dealership events including demo days, boat shows, and promotional activities.
  • Maintain a professional appearance and ensure the showroom and lot are customer ready.
  • Stay current with boating trends, marine technology, and training opportunities offered by Russell Marine.

Qualifications

  • Previous experience in sales (marine, automotive, RV, or powersports preferred).
  • Strong customer service and communication skills with a genuine passion for boating and lake lifestyle.
  • Knowledge of boats, marine engines, and lake recreation—or willingness to be trained by Russell Marine.
  • Ability to work weekends and peak-season hours.
  • Valid driver’s license; boating certification (or ability to obtain one).
  • Self-motivated, goal-oriented, and comfortable working in a high-traffic dealership environment.

Skills amp; Competencies

  • Sales negotiation amp; closing skills
  • Customer relationship building
  • Product knowledge in marine brands
  • Ability to conduct sea trials amp; walkthroughs
  • High attention to detail amp; organization
  • CRM and basic computer proficiency

Compensation:

• Base Salary plus commission

• Health, Dental, Life Insurance

• 401K

• 2 weeks paid vacation

• Profit Sharing

About Russell Marine

Russell Marine is one of the largest and most respected marine dealerships in the Southeast, offering top boating brands, and premium service

centers, and multiple marinas

locations. As part of the Russell Lands family, the company provides customers with an exceptional boating experience on Lake Martin and beyond.

Job Tags

Full time, Weekend work

Similar Jobs

BrightStar Care - Rio Grande Valley, TX

Brownsville PDN LVN Case- Private Duty Nurse G-Tube, seizure precaution Job at BrightStar Care - Rio Grande Valley, TX

BrightStar in Edinburg Care is hiring compassionate Licensed Vocational Nurses (LVN) to provide skilled Private Duty Nursing (PDN) care to patient in the home setting. CASE:Brownsville, GJ-Tube/ seizure precautions. Monday Thru Friday 0730-1630 What You... 

Pinnacle

Business Development Executive Job at Pinnacle

 ...employee must possess the abilities and aptitude to perform each duty, accountability, and physical requirement proficiently. Visa Sponsorship: Employment eligibility to work with Pinnacle in the U.S. is required. This employer will not sponsor any applicants for the... 

Archdiocese of Detroit

Assistant Varsity Boys and Girls Cross Country Coach Job at Archdiocese of Detroit

 ...Shrine Catholic High School seeks qualified candidates for the position of Assistant Varsity Boys and Girls Cross Country Coach for the Fall 2026 season. Salary commensurate with an Applicant's Experience. Qualifications/Requirements Candidates... 

SaidGig

Motion Graphics Designer Job at SaidGig

 ...Role Overview As a Motion Graphics Designer, you will leverage your creative expertise to design and animate compelling visual content for innovative AI training projects. This role offers a unique opportunity to work in a cutting-edge, collaborative environment where... 

Rivian

Associate Specialist, Operations, Workplace Facilities Job at Rivian

 ...collaborative and self-starting Workplace Operations Associate Specialist to support daily operations and facilities services at Rivians...  ...will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation,...